If your business is still struggling with brand recognition in the market, then you should consider in cooperating promotional products into your marketing plan. Promotional products for years have been to improve the rand recognition of businesses and ultimately improve the sales. Your existing customers and potentials will appreciate getting a few free goodies as promotional products. So, what are the main reasons why you should consider having promotional products as part of your brand awareness strategy?
1. Improved brand awareness and recognition in the market
Every business strives to gather as many customers as possible. This broad geographical coverage of consumers can only be achieved if a person has impeccable brand awareness. Promotional products help you in creating a strong long-lasting reputation with your consumers and make you stand out in your industry. Promotional products are one of the things that are sought for in abundance, especially during the holidays. Many consumers have improved in a company after using their promotional products. It is estimated that almost 50% of people in the world use promotional products each day. While 6 out of 10 people who use promotional products keep these products for more than eighteen months.
2. Customer loyalty creation and retention
Businesses have benefited from customer loyalty creation by using promotional products as part of their marketing strategy. Using promotional products in your business, you bring a new personality into the identity of your business, which ultimately leads to customer retention. 85% of customers who have used a promotional product always end up doing more business transactions with the company. If you constantly expose your products to consumers, they will easily remember your product and still have it at as the first choice when shopping.
3. A very affordable marketing strategy
The main myth about promotional products is that it is one of the most expensive marketing strategies a company can venture into. However, when you look at the other types of marketing strategies used by companies, using promotional products is not only cost effective but more effective. Promotional products tend to pass from one individual to another, and the spread of word of mouth among customers happens to be one of the most trusted marketing strategies. A woman will be more comfortable to buy a particular type of makeup if it is recommended to her by a friend. Most people when they purchase promotional products they tend to keep them longer than the usual products.
4. More leads and sales
It is very simple. The more intense your brand recognition in your target market, the more your sales and leads will grow. More leads and sales for accompany mean more revenue. What many people do not know is that promotional products are not just simple giveaways, but they are known to be very effective when it comes to lead generation and improved sales. Since they bring about customer loyalty and retention, then it means they will lead to higher sales. It is best to include an advertising message to your promotional products so that you can emphasize your product. You can find more information at Brandability and learn from their online resources.
