If you have never ordered special-made promotional products for your company, it may be time to give them a try. Here are four valuable ways in which well-crafted promo products can help to market your organization with minimal investment of time and money.
1. Free Gifts
Customers love doing business with companies where they might be given a gift. This could be a result of being high spender for the year, offering a valuable improvement suggestion, or winning a contest on the premises or online. Anniversary celebrations are another reason to hand out gifts like pens, calendars, desk pads, or other helpful items with the company name imprinted on them for future convenience. There are resources available at Brandability for more information.
2. Special Awards
Employee recognition events, volunteer appreciation dinners, and other special activities and events provide the perfect venue for handing out company-embossed coffee mugs, stadium blankets, and tote bags. Acknowledgement of employees’ loyalty and hard work in this tangible way often promotes even more devotion to the company. Some companies recognize employee service in five- , ten- , and twenty-year service increments, providing gifts that not only please the employee, but impress others who are watching.
3. Organization Branding
Handing out thoughtful promo products like coffee mugs with the company’s logo and a catchy quote provides a useful keepsake and future reference at trade shows, community festivals, and product fairs. Distributing several items, often referred to as “swag,” often attracts and impresses prospective customers who appreciate the free gift as well as learning something about the company with a quote, stat, or fact on the mug, t-shirt, or other promotional item being given out.
4. Community Solidarity
When communities band together to share a common cause, like a cancer-stricken child or a neighborhood damaged by violent weather, company recognition via t-shirts, jackets, neck scarves, or other items with the logo and name remind everyone that your company cares and wants to help others in time of need. This leaves a strong and lasting impact on observers, who may then decide to become customers and refer others to your organization, as well.
Promotional gifts come in a variety of options. There are useful desk accessories, clothing items, computer and technology tools like a mouse pad or flash drive, and countless others. A choice of colors and styles is often possible. Even keeping some of these products around the office for everyone’s use can help to establish camaraderie. Check out the range of promotional products available for marketing.
