Promotional products can be used in many different ways to bring brand awareness to a company. Current and possible customers love the idea of getting something for free, and giving away items with a company name and information on it helps the brand become a household name. There are many ways promotional products can make a big impact on the public. Four of these ways are listed below.
1. Boost Campaign Awareness
A promotional item will quickly and easily get your campaign message across. For example, a political figure running for office could really get their intentions out by handing out their personalized products at political rally’s, parades, and more. Thinking outside of the box and choosing a product that is unusual is a good way to make your name stick. For example, forgo the usual promotional pen and instead give out juggling balls with your name and company logo on them. For more information, Brandability is a useful website with lots of information.
2. Free Gifts Often Draw Customers In
With many businesses running social media pages nowadays, what better way to draw in customers than by offering free gifts for a like or a share? Businesses can promote their company by offering free promotional products in return for a share or a retweet. The more people who share your page, the more people are likely to use your business. The public will then remember your company as the one who actually follows through with providing free items.
3. Increase Your Presence at Trade Shows
Trade shows offer dozens and dozens of booths and companies. Potential clients and customers will be more likely to remember your brand if they have a physical item to take home with them. You want to stand out in the crowd when you are trying to attract attention. One helpful hint is to provide promotional products that are easy to carry when you have them available at a trade show. For example, no one is going to want to carry around a bulky sweatshirt or a heavy pint glass. Choose something they can easily slip in their bag.
4. Load Up Your Employees
Your employees may already be part of the company and even customers of yours. However, they are your easiest walking advertisement! Make sure your employees have company shirts, hats, or hoodies that they are welcome to wear outside of work. Provide them with water bottles, drawstring bags, pens, and other products that they will actually use when they are not at work. Encourage them to pass on extra promotional items to family and friends. The more items they hand out, the more exposure you will get for your company.
Above all, make sure your promotional items are useful to your audience. You want to carefully choose the items that will be in use for a long time, allowing your brand to be seen for years to come.
