You know you need to choose promotional products for your brand, but what kind of product will best meet your business objectives? You’ll have various items to choose from, including hats and t-shirts, pens and paper, and even frisbees and coffee cups. To get the most out of your marketing strategy, you must choose the right item. This process does require some deep thinking and diligent research. If you consider the following tips, then choosing the right promo product will be much easier.
1. Think about the Recipient
To achieve your marketing goals, you need to first understand your target market. Do some research to get a better feel for your audience. If you cater mostly to males, for example, then choose an item that will appeal to the male gender. Other factors to consider include your recipients’ industry, their interests, social status, age, occupation, etc. All of these can influence your decision when choosing the ideal promotional products to give away.
2. Be Unique
If you’re going to give out promotional products for free, then it’s highly recommended to avoid generic items. Rather, go for something unique—something that speaks to your business. This will leave lasting impressions on your customers and prospects and help you stay top of mind.
Giving out unique promotional products will make you stand out from your competitors. If you’re in the fitness industry, for example, don’t give out yet another t-shirt. Instead, go for a yoga mat or a water bottle. Think outside the box.
3. Plan for Longevity
Another thing to consider when choosing a promotional product is longevity. How long do you want your customers to hang on to your promotional items? Some products, such as bags and clothing, may last for many years. Customers or prospects will make good use of such items for an extended period. More so, an item that claims a specific spot in an office or living room can serve as a great reminder of how exceptional your products or services are.
Your main priority should be to keep your business relevant and etched in the minds of customers or prospects. This can’t be achieved if your promo item gets thrown in the trash the very next day.
4. Choose Relevant Products
Many businesses are guilty of this: Giving out irrelevant promotional products. Why give out items that will be of no use to your target customers? If your target customers don’t work on computers, why give them a mouse pad? That is a waste of time and resources. Instead, for instance, a company that specializes in the field of entertainment may consider gifting promotional products such as earbuds with its logo engraved on them. Giving out briefcases, in this case, is totally off the mark.
Give out promotional products that reflect your business. It should provide a clear mental picture of what your brand stands for. This is why you should choose relevant products.
When it comes to choosing a promotional product, it’s important to plan ahead. This will allow you more time to research unique and relevant products that will send the right message to your target market. Promotional products are an ideal way to advertise your business so make sure you choose wisely.
