Promotional products are an effective way to let the public know about your existence, what you have to offer, and that you appreciate their business. In a market where competition is fierce no matter what industry you are in, you need to pay special attention to your customers. Otherwise, they will turn to your competitors to satisfy their needs.
For this reason, promotional products have become extremely popular among business owners with many of them owing their success to them. While using promotional products can positively impact your business, doing so without a concrete plan may not yield the results that you hope for. Below are tips when using promotional products. Being mindful of them will ensure that they help you achieve your goals.
1. Give the right items
Most if not all people enjoying receiving free stuff. However, this does not mean you can be careless in choosing what promotional products you will give to customers. While almost anything can be branded and turned into a promotional product, you want it to be something that represents your company or brand and is useful. This will allow the recipient to use the item given to them and remember that your company gave it to them.
The most popular promotional products are typically coffee mugs, water bottles, pens, apparel, and calendars. These can be used across industries because they are quite universal and easy to brand with your company logo and information. If you want to go a step further and impress your customers, think about breaking it down even more and directly relate the promotional product to your industry. For example, a car company should consider promotional key chains or license plate holders. A bicycle shop can give repair kits and tire pressure gauges.
2. Make the item long-lasting
Even if the promotional product that someone received was free, he/she still wants it to last long enough to use or wear a few times before it starts to show wear or break down. If your item does not last long after it was received, this makes you look cheap and you may even leave the recipient angry and disappointed enough to avoid your company altogether.
When consider what promotional products to give, make sure that they are strong enough to last a while. For example, coffee mugs, mouse pads, and water bottles are smart choices because they can be used daily and still last a long time. Apparel and pens can last if they are manufactured well, but they tend to wear out long before desired and can disappoint a potential customer. Visit Brandability to learn more information.
3. Make it representative of you
The main goals of promotional products are to show customers your appreciation, build your brand, and advertise who you are and what you do. Your product cannot be abstract and must have your logo and all pertinent information on it. Otherwise, you will be missing out on a way to connect with customers as they will use your item on a regular basis but forget where it came from.
No matter what promotional product you choose, ensure your company logo or brand is front and centre. Also include the name of it as well in case you are a newer company and people may be unfamiliar with it. While your address or phone number is not required, consider having your website link included so customers can check you out online and see what you have to offer.
4. Do not overspend
Whether you are a larger corporation or a small start-up, the ultimate goal of any company is to provide great products and/or services while at the same time being mindful of budgets. The good thing about promotional products is you can give durable, high-quality items without breaking the bank.
As mentioned, people love free stuff. This includes things on the cheaper side that are meant to be more of a gesture of appreciation. Therefore, you do not need to overspend on the promotional products you choose to give.
